Ibibo CEO - Ashish Kashyap Speaks on OneFamily and Ibibo Marketing Strategy
WATShow caught up with the Ibibo CEO Ashish Kashyap at the recently concluded IAMAI Digital Summit in Delhi and questioned him on the family.
1) Onefamily.com his newest initiative within Ibibo.. What is the objective and how does it plan to add the older crowd?
2) Ibibo’s initial marketing strategy of offering money for best blogs received a lot of criticism from the blogging world. What are his thoughts on the same?
Here is the WATShow (Turn ON Your Speakers!):
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Tags: , ashish kashyap, ibibo, onefamily, watshow
January 22nd, 2008 at 2:53 am
[…] quaid wrote an interesting post today onHere’s a quick excerpt2) Ibibo’s initial marketing strategy of offering money for best blogs received a lot of criticism from the blogging world. What are his thoughts on the same? Here is the WATShow (Turn ON Your Speakers!): … […]
January 24th, 2008 at 7:07 am
been tracking ibibo since jan’07. as per my observation, ibibo’s most notable failure was promoting copy-paste(CP). during initial days ibibo mostly promoted CP crowd. this CP crowd and their continued dominance had a bad legacy, as they left too much junk in ibibo. however ibibo changed for good later. still it lacks depth and has to scale up on the quality front.
seems ibibo is promoting the site thru TV spots thesedays. not sure whether their balti concept is a successful formula, because alexa gives a different picture. s.india with more IT hubs may not relate well with ‘balti’, an alien word for them.
anyways, as an early member of ibibo (though am not active there these days), i wish them all the best for their new initiatives.
June 19th, 2008 at 4:08 pm
[…] and a not so smart way when it comes to some other tieups like the one with zee. One can also know Ibibo CEO’s thoughts on WATShow. I guess companies like ibibo and zapak do anything and everything under the sun to attract Traffic […]