Comments on: Ibibo CEO - Ashish Kashyap Speaks on OneFamily and Ibibo Marketing Strategy http://watshow.watblog.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/ The Video Show on Web, Advertising and Technology! Sat, 22 Nov 2008 05:58:27 +0000 http://wordpress.org/?v=2.5.1 By: Z’ s Blog » Blog Archive » Blogging Away.. CartoonNetwork With Kids & Ravi Shastri With Ibibo! http://watshow.watblog.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-61 Z’ s Blog » Blog Archive » Blogging Away.. CartoonNetwork With Kids & Ravi Shastri With Ibibo! Thu, 19 Jun 2008 22:08:36 +0000 http://www.watshow.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-61 [...] and a not so smart way when it comes to some other tieups like the one with zee. One can also know Ibibo CEO’s thoughts on WATShow. I guess companies like ibibo and zapak do anything and everything under the sun to attract Traffic [...] [...] and a not so smart way when it comes to some other tieups like the one with zee. One can also know Ibibo CEO’s thoughts on WATShow. I guess companies like ibibo and zapak do anything and everything under the sun to attract Traffic [...]

]]> By: donkeySOUP http://watshow.watblog.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-27 donkeySOUP Thu, 24 Jan 2008 13:07:21 +0000 http://www.watshow.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-27 been tracking ibibo since jan'07. as per my observation, ibibo's most notable failure was promoting copy-paste(CP). during initial days ibibo mostly promoted CP crowd. this CP crowd and their continued dominance had a bad legacy, as they left too much junk in ibibo. however ibibo changed for good later. still it lacks depth and has to scale up on the quality front. seems ibibo is promoting the site thru TV spots thesedays. not sure whether their balti concept is a successful formula, because alexa gives a different picture. s.india with more IT hubs may not relate well with 'balti', an alien word for them. anyways, as an early member of ibibo (though am not active there these days), i wish them all the best for their new initiatives. been tracking ibibo since jan’07. as per my observation, ibibo’s most notable failure was promoting copy-paste(CP). during initial days ibibo mostly promoted CP crowd. this CP crowd and their continued dominance had a bad legacy, as they left too much junk in ibibo. however ibibo changed for good later. still it lacks depth and has to scale up on the quality front.

seems ibibo is promoting the site thru TV spots thesedays. not sure whether their balti concept is a successful formula, because alexa gives a different picture. s.india with more IT hubs may not relate well with ‘balti’, an alien word for them.

anyways, as an early member of ibibo (though am not active there these days), i wish them all the best for their new initiatives.

]]> By: » Ibibo CEO - Ashish Kashyap Speaks on OneFamily and Ibibo Marketing … http://watshow.watblog.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-26 » Ibibo CEO - Ashish Kashyap Speaks on OneFamily and Ibibo Marketing … Tue, 22 Jan 2008 08:53:00 +0000 http://www.watshow.com/2008/01/22/ibibo-ceo-ashish-kashyap-speaks-on-onefamily-and-ibibo-marketing-strategy-watshow-episode-11/#comment-26 [...] quaid wrote an interesting post today onHere’s a quick excerpt2) Ibibo’s initial marketing strategy of offering money for best blogs received a lot of criticism from the blogging world. What are his thoughts on the same? Here is the WATShow (Turn ON Your Speakers!): … [...] [...] quaid wrote an interesting post today onHere’s a quick excerpt2) Ibibo’s initial marketing strategy of offering money for best blogs received a lot of criticism from the blogging world. What are his thoughts on the same? Here is the WATShow (Turn ON Your Speakers!): … [...]

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