WATShow.com

WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!

Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:

Yahoo! recently acquired a stake in Tyroo. How does the New Search Marketing Platform, and the Tyroo Network synergize?

How has the deal with Microsoft Affected Yahoo!?

What is the update on Yahoo!’s Mobile Strategy? Monetization Avenues?

Would love your Feedback! - Also, it would be great to know who you want us to quiz. Send us your requests for Guests on WATShow and also tell us what we should ask them!

WATShow this week caught up with Jaspreet Bidra, MSN India’s country manager and asked him about the portal’s obsession with Bollywood (some good insights with respect to Content Strategies). We also quizzed him on MSN adCenter. He speaks at great length about advertising models and the overarching philosophy of Digital Advertising as a whole.

Thats it from us for this week. Until next week - tada!

WATShow is back and this week we catch up with Alok Kejriwal, the founder and CEO of Games2Win.

On a relatively funny and insightful episode, we asked Alok about:

1) Revenue Models Followed by Games2Win

2) Games2Win’s strategy to Make Games available on the Mobile Phone

3) Games2Win’s ‘Naughty’ Games as a ploy to attract the masses

(Alok says the games definitely don’t cross the limit when it comes to naughty. We beg to differ :D. Here’s a sample. You decide!

4) Games2Win and MMOG

Games2Win recently partnered with Nautanki.tv