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Prashant Mehta from Yahoo! on Search Marketing, Tyroo & Microsoft Deal
WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!
Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:
Yahoo! recently acquired a stake in Tyroo. How does the New Search Marketing Platform, and the Tyroo Network synergize?
How has the deal with Microsoft Affected Yahoo!?
What is the update on Yahoo!’s Mobile Strategy? Monetization Avenues?
httpv://www.youtube.com/watch?v=5egmo179JSA
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