Founded in 2000, MouthShut.com is an User Generated Content Company. It has evolved into an online community where consumers come together to write and read reviews and compare hundreds of products and services. It is also a repository  which offers consumers the option of recording and posting video reviews.

WATShow recently met up with Faisal Farooqui, CEO, Moutshut.com, for a little tête-à-tête and asked him a few questions like

•  Why should brands care about Mouthshut.com?
• How is Mouthshut.com different from others in the market?
• How did the Rickshaw branding happen?
• Are you looking to raise funds? If yes, then how much?
• A word of advice for brands to combat negative feedback.
• 3 pointers for internet start ups in the country.

And finally, here comes the interview with the man himself….

httpv://youtube.com/watch?v=M6F6xrqNnoo