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Founded in 2000, MouthShut.com is an User Generated Content Company. It has evolved into an online community where consumers come together to write and read reviews and compare hundreds of products and services. It is also a repository  which offers consumers the option of recording and posting video reviews.

WATShow recently met up with Faisal Farooqui, CEO, Moutshut.com, for a little tête-à-tête and asked him a few questions like

•  Why should brands care about Mouthshut.com?
• How is Mouthshut.com different from others in the market?
• How did the Rickshaw branding happen?
• Are you looking to raise funds? If yes, then how much?
• A word of advice for brands to combat negative feedback.
• 3 pointers for internet start ups in the country.

And finally, here comes the interview with the man himself….

WATShow happened to catch up with Rohan Verma, Director of MapMyIndia, some time ago. We had quizzed him on -

• the various mediums through which MapMyIndia plans to offer navigation services.
• their highest priotiy market.
• the company’s monetization strategy.
• their vision with the “API” aspect of the business.
• and, the company’s future plans.

 For exclusive dekko on our upcoming WATShows, check out our channel on YouTube.

We are Back! And this time we caught up with Manish Vij! The new found mega success story of the digital media space! For those who are unaware Manish Vij was the Business Head of Quasar which recently sold 75% to WPP one of the worlds largest advertising media companies. Here are the questions we asked Manish:

1) Quasar was doing so well why sell to a large media house?

2) Why didn’t you consider more funding or JV as against a sell out?

3) What growth do you see for Digital Media Companies?

4) Smile Studio Interactive Your parent company is incubating startups Tell us more about that?

Here is the latest WATShow - (Turn ON your Speakers!)

Hope you enjoyed today’s WATShow. Do give us your feedback through comments! Till next week! Tada!

We is Back! This week we bring you gyaan from the recently funded startup Komli.com’s (An Ad Network which also owns Pubmatic.com) Founder & CEO Amar Goel. Amar spoke about the following

What is Pubmatic?

What is the Revenue Model of Pubmatic?

What do Venture Capitalists look for in Entrepreneurs?

Check the WATShow out below (Turn your Speakers ON)

Hope You Enjoyed This weeks WATShow! Stay Tuned for more shows next week! Till then have fun browsing the rest of the site.

In continuation with our series of WATShow’s from the IAMAI digital summit this time we bring to you an interview with someone who can be considered as the father of digital advertising in India Mr.V.Ramani the Vice Chairman &MD of Connecturf (previously known as Mediaturf) known as India’s first online advertising agency.

We asked Mr. Ramani the following questions:

1) How has online advertising evolved over the past decade?

2) The Full service agency model Vs Specialist Agencies?

3) Importance of women and FMCG companies in Online Advertising?

4) What does the future hold for the online medium?

Here is the WATShow: (Turn ON your speaker!)

Hope you enjoyed this special WATShow video. More to come soon so stay tuned to WATShow.